Sunday, February 10, 2013

Marketers Head to China #7


     Now, China is one of the famous countries in the world not just because of the space of the country but also with their economy, in this case, I am going to talk about the China and how China becomes one of the most successful countries in the world and for the topic is Marketers head to China.


     At the moment, China becomes the most successful country in the work, and the fastest-growing consumer markets in the world. So that effected to the country, the country’s leader of China believe that advertising helps stimulate the national economy by encouraging consumption as well as helping to educate its consumers and business leader about developments in the rest of the world. So that in this case, Nike is the company of United State of America see the point of view that China become the most fastest growing in the economic way so that Nike see this point, then Nike is the company that sell the outfits or the accessary about the sport for example like shoes, sport shirts, sport pants and etc. and China favorite sport is basketball so that it is the same target that China want to promote their country to America and also with America wants to invest the business in China so it both got benefit from each other.


     So Nike use the Chinese basketball player to promote their business in China and it is really efficient because all of the Chinese people are crazy about the basketball and Nike got this point and also with China, they want to promote their country to worldwide by using the Nike Company. 

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